Regional Freight Traffic Simulated Through NREL's FRISM Tool (Text Version)

This is the text version of an animation demonstrating the ability of NREL's FReight Integrated Simulation Model (FRISM)  to simulate day-to-day freight activities for an entire region.

Simulated freight activities can include end-consumer shopping, distribution channel, and carrier operation with e-commerce dynamics between passenger and freight travel.

The video opens with onscreen text reading "FRISM: The Freight Integrated Simulation Model." The capital letters of each word are underlined.

A static image appears, showing yellow dots on a green map. The dots are concentrated along major freight corridors running through an urban center. Each yellow dot represents freight movement into, out of, or through a region.

Onscreen text reads: "Local and regional freight transportation provides opportunities to integrate efficient technologies."

The camera zooms closer into the animation, making each yellow dot and highway slightly larger.

Onscreen text reads: "NREL researchers build and apply new simulation and modeling tools to analyze potential efficiencies."

The video continues to zoom in and the animation begins to play, showing the yellow dots moving along the region's freight corridors.

Onscreen text reads: "FRISM models day-to-day freight movement."

The video continues to zoom into the animation as it continues to play. Each dot and corridor become more distinct as the camera pans forward.

Onscreen text reads: "Researchers can model and analyze the impacts of online shopping and goods delivery for a given region. Tools like FRISM can provide insights to inform freight efficiency strategies for cities and transportation hubs."

The animation fades into a blue background.

Onscreen text reads: "Learn more about efficient freight transportation by visiting www.NREL.gov/transportation."